Should you use AI for Content and Marketing in 2023?

27 Sept

Creating digital content is a definitely a craft! But with Artificial Intelligence (AI) being touted as a magical tool transforming the digital space, should you forget the and let AI to do the hard work for you? Well, here are some pro’s and con’s for using AI in the content and marketing space in 2023.

Pro’s of Using AI for Content and Marketing

1. AI can be great for time-poor individuals

No time to sit in front of a computer and brainstorm content ideas? With a few prompts, AI can create large chunks copy, captions and content idea for your business with very little time or effort needed from you.

2. AI is a low-cost solution for small businesses

Economic resources can be tight when it comes to running a small business, especially in the start-up phase. Using AI generated content may be a suitable solution for businesses that can’t afford to hire content copywriters or a marketing team. There are many free AI services on the market, meaning there is little barrier to entry getting started.

3. Early adoption of new technology

AI is the new kid of the block when it comes to digital services. By being an early adopter, you can get on the front foot of this new technology. At the very least, you can have bit of fun playing around with AI prompts!

Con’s of Using AI for Content and Marketing

1. Creating AI prompts can be time consuming

Creating AI prompts is a skill within itself. There’s a reasonable amount of effort that goes into in creating prompts that produce the style of content that you’re after. Too much or too little detail in prompts can lead to random responses that can’t be used – Using AI to ‘save time’ may actually end up costing more in trial and error.

2. There will always be a need to edit and change AI content

A common downfall of using AI for content development is that the copy created is usually generic and won’t be tailored to you brand voice. For the best results, AI-generated copy needs to be checked and edited by a human to ensure it’s both on brand and doesn’t plagiarise from competitor businesses.

3. AI content could lead to Google penalisation

Search engines like Google have algorithms that tend to favours authentic, quality content. Recent Google updates focus on recognising AI-generated content and penalising websites from an SEO perspective. If this happens to your business, it will take expert help to recover the reputation of your domain amongst search engines, which can mean less visibility of your website in the meantime.

So... Where to from here?

At Makaroni Digital, we partner with businesses to provide tailored copywriting and content creation. Chat with us today about how our services can help grow your business.