Everything you need to know about SEO in 2025

SEO is the buzzword on everyone’s lips when it comes to digital marketing in 2025, but what does SEO actually entail and how can it benefit your business? Keeping reading for everything you need to know about SEO in 2025.

What is SEO?

SEO in an acronym for search engine optimisation. It involves optimising your website so it performs well on search engine like Google, Bing, and Yahoo. When customers use search engines, they tend to type in questions or phrases – these are known as keywords. Platforms like Google use an algorithm to figure out which search results are relevant and trustworthy matches for keywords. Websites with strong SEO are generally seen by search engines that are deemed as most authoritative, meaning your business will appear higher up in search results.

What does SEO involve?

SEO can involve a variety of strategies. Some of the key ones include: 
-       technical optimisation on the backend of your website to improve trust with search engine algorithms
-       keyword research to better understand customer search habits
-       creating useful content and updating older content to align with keywords
-       gaining quality backlinks from authoritative websites

 All of these elements have a role in where your website ranks in search engines. 

What are some of the challenges of SEO?

-       There are over 200 factors which go into Google’s algorithm, not to mention that the algorithm itself is constantly being updated. Therefore, it can be difficult to stay on top of the best practices for SEO. 
-       There are many technical elements involved in SEO, which require knowledge of coding and computer and web development expertise. 
-       SEO requires a significant amount of time and effort to properly conduct keyword research and create authoritative content. 

How can SEO marketing help grow my business?

Put simply, SEO gives your business to opportunity to be discovered by more customers. A massive 75% of all clicks on Google go to search results that appear on the first page – you want to make sure your business is one of them. More visibility on platforms like Google means more traffic your website, which can lead to more customer and most importantly, more sales!

How much does SEO cost?

Technically speaking, SEO is free! You don’t need to pay anything directly to search engines to see results. However, if you are not confident with building SEO yourself, you may need to engage an SEO specialist who can help get your website in front of people who are searching for your products or services online. Spending money on SEO as opposed to paid ads can be seen as more cost effective over time, as the benefits of optimisation last far longer pay-per-click ads and appear more genuine to customers than sponsored search results.

You should always be cautious of SEO services offered at a discounted rate. Even though it may seem like a good deal, some providers cut corners and use unethical tactics to produce short term results – Google picks up on these tactics and may penalise your domain, which isn’t easy to recover from.  

At Maiko Digital, we offer affordable monthly rates for SEO, as well as hourly rates for SEO consulting. Get in touch with us today and we can provide you a personalised quote based on your individual needs.

How long until I see results from SEO?

It is crucial to understand that SEO will not result overnight success, and no two websites will have the same SEO timeline. The speed of your SEO success will depend on many factors like the age and authority of your website domain, the industry and keywords relevant to your business, type and quality of content, and if your website has been penalised in the past from dodgy SEO practices.  As a rule of thumb, it can take anywhere between 2-6 months to see significant results of SEO work. For this reason, it must be stressed that SEO working with an SEO specialist is something that needs to be continued over time, at least in initial phases of setup. 

So... Where to from here?

At Makaroni Digital, we partner with businesses to provide tailored SEO solutions, using a proven SEO approach to get your brand in front of more customers. Chat with us today about how our SEO services can help grow your business.