+1,800% monthly e-commerce revenue.
Before taking on Booty N Buff, we assessed the existing website and found an e-commerce experience that was holding the business back. Frequent crashes, slow loading and too many steps before checkout were costing the brand conversions.
We rebuilt the website from the ground up, migrating the database from WooCommerce to a Shopify backend and completing a full redesign and deployment in six weeks. A sleek, fitness-led visual direction brought the brand to life, while conversion rate optimisation (CRO), a simpler path to checkout and a focus on speed and efficiency gave every campaign a stronger foundation.
The month after launch, we put the rebuild to the test with a sale. Previous sales had crashed the website and cost potential revenue. This time, the site handled the demand and Booty N Buff achieved its best sale result ever. The lesson was clear: a strong marketing campaign needs a website that can turn attention into sales.
Booty N Buff had a strong offer and a loyal community, but its digital ecosystem was not keeping pace with the brand’s ambition. The website needed to convert harder, paid media needed a clearer path to scale, and social and email had to work together instead of operating as separate channels.
We treated the entire customer journey as one growth system. A rapid website rebuild created the conversion foundation, while coordinated Google, Meta, organic social and email programs brought qualified attention back to an experience built to turn it into revenue.
In six weeks, we designed and deployed a conversion-focused e-commerce website, then built the acquisition engine around it. Paid campaigns scaled proven creative across Google and Meta, organic content expanded visibility on Facebook and Instagram, and automated email journeys converted new interest into repeatable action.
One connected system, from first impression to repeat purchase. Here is what changed.
We rebuilt and deployed the e-commerce website at speed without treating the launch as the finish line. The new foundation helped increase website sessions by 281%, giving every channel a stronger destination and a clearer path to purchase.
With the new customer journey in place, monthly e-commerce revenue scaled by 1,800%. The strongest month became Booty N Buff’s busiest non-sale month on record, proving the strategy could build sustainable demand beyond promotional peaks.
Booty N Buff’s highest-grossing birthday sale delivered 1,800% actual ROAS in a single day. Across the wider program, Google maintained 215.11% actual ROAS while Meta achieved 265% ROAS.
Facebook views grew by 741.7%, while Instagram views increased by 242.9%. Instagram reach also rose by 290.9%, expanding the brand’s footprint and feeding more qualified attention into the wider growth engine.
Link clicks increased by 234.3% on Facebook and 570.6% on Instagram. Email marketing and automation sustained a 40.38% open rate and an 8.79% conversion rate, directly generating measurable e-commerce sales.
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