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Booty N Buff · 2025

From rebuild to record-breaker.

+1,800% monthly e-commerce revenue.

Website DevelopmentE-commerce StrategySocial MediaMeta & Google AdsEDM Automation
Content production setup in a sunlit training studio with a phone, kettlebell and orange resistance bands
Monthly e-commerce revenue
+1,800%
Website sessions
+281%
Facebook views
+741.7%
Birthday sale actual ROAS
1,800%
01

The challenge

Booty N Buff had a strong offer and a loyal community, but its digital ecosystem was not keeping pace with the brand’s ambition. The website needed to convert harder, paid media needed a clearer path to scale, and social and email had to work together instead of operating as separate channels.

02

Our approach

We treated the entire customer journey as one growth system. A rapid website rebuild created the conversion foundation, while coordinated Google, Meta, organic social and email programs brought qualified attention back to an experience built to turn it into revenue.

03

What we delivered

In six weeks, we designed and deployed a conversion-focused e-commerce website, then built the acquisition engine around it. Paid campaigns scaled proven creative across Google and Meta, organic content expanded visibility on Facebook and Instagram, and automated email journeys converted new interest into repeatable action.

The full result

Growth at every point in the journey.

One connected system, from first impression to repeat purchase. Here is what changed.

  1. 01

    A conversion engine, live in six weeks.

    We rebuilt and deployed the e-commerce website at speed without treating the launch as the finish line. The new foundation helped increase website sessions by 281%, giving every channel a stronger destination and a clearer path to purchase.

    +281%
    Website sessions
  2. 02

    Non-sale growth became the new baseline.

    With the new customer journey in place, monthly e-commerce revenue scaled by 1,800%. The strongest month became Booty N Buff’s busiest non-sale month on record, proving the strategy could build sustainable demand beyond promotional peaks.

    +1,800%
    Monthly e-commerce revenue
  3. 03

    A birthday sale rewrote the record.

    Booty N Buff’s highest-grossing birthday sale delivered 1,800% actual ROAS in a single day. Across the wider program, Google maintained 215.11% actual ROAS while Meta achieved 265% ROAS.

    1,800%
    Birthday sale actual ROAS
    215.11%
    Google actual ROAS
    265%
    Meta ROAS
  4. 04

    Social visibility moved at full speed.

    Facebook views grew by 741.7%, while Instagram views increased by 242.9%. Instagram reach also rose by 290.9%, expanding the brand’s footprint and feeding more qualified attention into the wider growth engine.

    +741.7%
    Facebook views
    +242.9%
    Instagram views
    +290.9%
    Instagram reach
  5. 05

    Attention turned into action.

    Link clicks increased by 234.3% on Facebook and 570.6% on Instagram. Email marketing and automation sustained a 40.38% open rate and an 8.79% conversion rate, directly generating measurable e-commerce sales.

    +234.3%
    Facebook link clicks
    +570.6%
    Instagram link clicks
    40.38%
    Email open rate
    8.79%
    Email conversion rate
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