A record-breaking loot drop.

+197% revenue month-on-month.

Paid socialInfluencerContent

ArcaLoot gaming cards beside black and orange drop packaging

Revenue · MoM: +197%
Orders · MoM: +163%
Follows · MoM: +3,600%

The challenge

ArcaLoot needed to launch a new merchandise range and a Fortnite competition livestream in the same month, reaching a highly specific gaming audience across Australia, the United States and the United Kingdom.

Our approach

We built the month around one coordinated launch, using specialist creators and the AussieAntics livestream to concentrate awareness before paid media converted demand. Meta ROAS nearly doubled while cost per acquisition was reduced by approximately half.

What we delivered

The four-week program combined teaser content distributed through twelve specialist creators, a live launch moment on the AussieAntics stream and retargeting aligned to audience engagement. Paid investment was concentrated into the 72 hours when purchase intent was highest.

“The drop sold through faster than anything we’ve run. They understood the audience because they’re part of it.”

— Co-founder, ArcaLoot

Next projectThe Gamer Realm

Like the sound of that?

Let’s write your results next.

Start a project